Big amount of data is being created and stored every day, and it just keeps growing. If Business Leaders quickly analyse information they could gain important insights and making decisions for improving the customer experiences in real time. In consequence, businesses would gain huge revenue increase. Companies are paying more attention unstructured data that we can find in e-mails, text messages, call centre notes, comments in survey responses, tweets, and blogs, because it may to help to identify patterns of customer dissatisfaction or a potential product defect that we should take action immediately before it is too late. Therefore, how could the companies improve the customer service? Analysing data in real time and Improving responsiveness seemed to be the key to success.
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